Himm Magazine -

To understand the success of , one must first look at the state of men’s publishing in the early 2010s. The market was polarized. On one side, you had the legacy giants focused on "bro-culture," fitness extremes, and fleeting viral trends. On the other, you had hyper-intellectual, avant-garde publications that often alienated the everyday man who simply wanted to dress well and live better.

The writing here is literary. Readers of often cite the travel section as the reason they subscribe, as it transports them without the burden of a checked bag. himm magazine