The rise of social media in Indonesia has played a significant role in the hijab's increased visibility and popularity. Platforms like Instagram and TikTok have enabled Indonesian women to showcase their hijab styles and share their fashion sense with a wider audience. Hashtags like #hijabstyle and #hijabfashion have become incredibly popular, with many users sharing photos and videos of themselves wearing hijabs and styling their hair and makeup. This viral culture has helped to normalize the hijab and make it a mainstream aspect of Indonesian fashion.