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Consider the "Super-Cycle":

2026 Media & Entertainment Industry Outlook | Deloitte Insights asiaxxxtourcom best

(Engaging & Essential, but Requires Critical Consumption) consumers are heavily reinvesting in physical

After years of digital saturation, consumers are heavily reinvesting in physical, "in real life" (IRL) entertainment. asiaxxxtourcom best

: User-generated content (UGC) and short-form video (TikTok, Reels) have captured massive amounts of daily attention, with Gen Z spending approximately 54% more time on these platforms than the average consumer.