For creators and marketers, the lesson is clear: Do not underestimate the aesthetic. When you design for "cute," you are not making content for children. You are making a cozy blanket fort in the harsh wind of the internet. And right now, that is exactly what the teen audience is looking for.
Twenty years ago, "cute" might have meant a puppy in a movie or a simple animated character. Today, is a complex genre characterized by: cute teens xxx