In 2010, the concept of a video going "viral" was different than today. There was no TikTok; the conversation happened on Facebook walls, Twitter feeds, and blogs like Perez Hilton or TMZ . However, the women of the franchise—often referred to colloquially online as "Housewife girls"—became the first reality stars to dominate the digital conversation in real-time.
The "housewifes girls" viral videos of 2010 serve as a time capsule. They remind us of a time when the internet was still figuring out how to handle the "influencer" before we even had a name for them. Whether you viewed them as a regressive step or a new form of digital expression, there is no denying they changed the way we talk about gender, labor, and the "perfect" life on screen. In 2010, the concept of a video going
The discussion surrounding the video evolved over roughly six months, from July 2010 to January 2011. It can be broken down into three distinct phases. The "housewifes girls" viral videos of 2010 serve