The antidote has existed in the shadows of the agile movement for over a decade. It is found in the groundbreaking work of Donald G. Reinertsen, specifically his cult classic, The Principles of Product Development Flow: Second Generation Lean Product Development .
Together, they decided to adopt a new approach, one that prioritized flow and focused on delivering value to customers quickly. They started by limiting their WIP, ensuring that each team member had a manageable workload. They also began to prioritize features based on their economic value, using a Cost of Delay (CoD) calculation to guide their decision-making. The antidote has existed in the shadows of