Legacy media has adapted by co-opting the very style of public agents: shaky cams, confessional monologues, real-time reactions. But in doing so, they risk flattening genuine voices into just another genre.

This creates a where the discussion of the content becomes more visible than the content itself. A search for the keyword may return 70% analysis, 20% warnings, and only 10% actual original scenes. In popular media studies, this is known as "the iceberg effect"—most engagement occurs above the surface, in reaction and critique.

Major platforms introduced new AI tools, such as AI-powered Instagram Search and the Meta/Ray-Ban Ferrari collaboration , which brought AI vision and video calling to wearable tech. 📺 Media Consumption & Industry Shifts