Ben Settle - Email Players 1 - 15

Ben Settle’s Email Players is a renowned newsletter and training system focused on "infotainment"—merging personality-driven stories with aggressive direct-response sales. Issues 1 through 15 lay the foundational philosophy of his unconventional approach. Core Philosophy Treat every email as entertainment first.

"The educator is someone who teaches and informs their subscribers," Ben explained. "Their emails are often educational and informative, and they're positioning themselves as authorities in their niche. They're building credibility and trust." Ben Settle - Email Players 1 - 15

The early issues (1–15) generally cover the following fundamental principles of Settle's system: Daily Emailing Ben Settle’s Email Players is a renowned newsletter

: Using content to actively repel "lazy" or "wishy-washy" subscribers while bonding deeply with your ideal buyers. Foundational Techniques According to Settle's own descriptions and EmailPlayers.com , the initial learning curve involves: The First Auto-Responder "The educator is someone who teaches and informs

Ben Settle’s journey to creating the newsletter began 20 years ago when he was a broke, nearly bankrupt copywriter struggling with "analysis paralysis". He initially worked for clients but hated authority, leading him to seek a business model where he could be his own client.

Most people obsess over subject lines. Settle argues subject lines are a distraction. The real secret is pre-suasion —what happened in the email yesterday .