Popular videos in Indonesia often fall into these high-engagement categories:

Trends like dancing (a remix of dangdot) or Poco-Poco challenges dominate regional feeds. Interestingly, Indonesian TikTok has a unique "wholesome trolling" culture. Rather than outright bullying, users engage in complex roleplay skits where they pretend to be satpam (security guards) or penjual gorengan (fried snack sellers).

While YouTube is for long-form, TikTok has become the discovery engine for Indonesian entertainment. Indonesian creators are some of the most prolific on the platform.

Indonesia has one of the most active social media populations globally, which shapes what goes viral across Southeast Asia.

It is impossible to discuss Indonesian entertainment without mentioning YouTube. Indonesia is consistently ranked as one of the largest markets for the platform in the world. The content style here is unique compared to the West.