Netflix and Amazon Prime disrupted the box office analytics. Suddenly, the algorithm revealed a secret Hollywood had ignored: the over-50 demographic, specifically women, had disposable income and an appetite for sophisticated content. Grace and Frankie (starring Jane Fonda, 86, and Lily Tomlin, 84) ran for seven seasons. It wasn't a show about aging gracefully; it was a show about lubricant, vibrators, and starting a business at 70. It was a cultural atom bomb.

: In blockbuster movies and top-rated TV shows from 2010 to 2020, characters aged 50+ made up less than a quarter of all roles. Within that small bracket, men significantly outnumbered women, holding up to 80% of the roles.