: Polls, quizzes, and "choose-your-own-adventure" content (46%) significantly outperform immersive tech like VR (24%) in daily engagement. The "IRL" Counter-Trend
This movement is called
Advertisers are waking up to a harsh reality: Gen Z and Gen Alpha have banner blindness, but they have thumb loyalty . They will sit through a 15-second ad for if the integration feels as small as the content.