VoCore is open hardware and runs Linux(OpenWrt). It has 128MB DDR, WIFI, USB, UART, SDXC, I2C, SPI, 20+ GPIOs but only one inch square(25.8mm). It will help you to make a smart house, study embedded system or even make the tiniest router in the world.
You will not only get the VoCore but also its hardware design including schematic, circuit board, bill of materials and source code of all applications. You are able to control EVERY BIT of your VoCore.
We invite you join us, help our community improve this open source hardware and use your creative skills to make a more wonderful Internet of Things!
Tiny Size: One square inch, easy to embed to devices.
OpenWrt: Easy to code; super stable, three years no reboot.
Low Cost: low cost, less than 1watt, unmatched performance.
Interfaces: Hardware support USB, Ethernet, SD, I2C, SPI etc.
OpenSource: Both software and hardware, totally FREE
Long Life: Keep production over 10 years, fast email support.
The pedagogical strength of Schiffman and Kanuk’s 10th edition lies in its structured approach to the Consumer Decision-Making Process. Unlike texts that focus purely on the moment of purchase, this edition emphasizes the journey. The authors break this process down into five distinct stages:
Schiffman and Kanuk devote considerable attention to environmental factors. is the most basic cause of a person’s wants and behavior. In 2010, they already noted the rise of global consumer cultures, but since then, digital subcultures (e.g., gaming communities, sustainability advocates) have become equally potent. Social class —measured by occupation, income, education—shapes consumption patterns from luxury cars to discount retailers. Reference groups (family, friends, celebrities) influence through informational, utilitarian, or value-expressive conformity. The pedagogical strength of Schiffman and Kanuk’s 10th
This article dissects the enduring legacy of the 10th edition, explains the dating discrepancy, and extracts the core principles that make this text a perennial favorite for MBA students, marketing professionals, and doctoral candidates—even a decade after its print date. is the most basic cause of a person’s wants and behavior
Designed for both undergraduate and graduate courses, the book utilizes 32 "Active Learning" mini-cases to demonstrate theory through real-world business scenarios. These cases help readers see the direct interrelationships between individual psychological concepts—like Maslow’s Hierarchy of Needs or classical conditioning—and the practical implementation of marketing strategy. Consumer Behavior Schiffman Kanuk 10th Edition Reference groups (family
Disclaimer: This article is for educational and informational purposes. The textbook mentioned is the property of Pearson Prentice Hall. Always verify citation guidelines with your specific university style guide (APA 7th ed. is recommended for this 2010 source).
While the original copyright of the 10th edition is dated 2010, its relevance surged again with the 2021 reprint and distribution by Pearson Prentice Hall. This edition bridges the gap between traditional consumer psychology and the early disruptions of the digital age, making it a timeless reference for understanding the modern buyer.