looked at his point-of-sale data. He saw the spike, but he also checked his 13-week rolling average forecast. "This is a fad, not a trend," he calculated. He increased his flour order by 50%—enough to cover the hype, but not enough to create a disaster.
He pointed to it. "This," he said, "is not a boring logistics chart. It is a survival kit. The customer doesn't just buy a loaf of bread. They buy a promise—that the flour was grown, milled, shipped, baked, and delivered without a single broken link. Master the links, or the links will break you." fundamentals of supply chain management
Farm (Brazil) → Exporter → Roaster (local) → Distributor → Coffee Shop → Customer looked at his point-of-sale data
The blogger moved on to kale. Demand crashed. He increased his flour order by 50%—enough to