| Pillar | Role | Primary Audience | |--------|------|-------------------| | | Core brand (youth‑focused apparel & accessories) | Teens who follow street‑culture & music | | Check‑in Keel | Mobile‑check‑in gamification platform (geo‑fencing + AR badges) | Tech‑savvy teens who love location‑based challenges | | YourrBbyKitty | Influencer & micro‑celebrity (TikTok/IG, 1.2 M followers) | Young females interested in fashion, K‑pop, cute aesthetics | | INDO18 (Lifestyle & Entertainment) | Digital media outlet (website, newsletter, YouTube) | Broad youth culture consumers; a trusted source for trends |
"Sejoli Remaja Check-in Ke Hotel Ngewe YourrBbyKitty - INDO18 Sejoli Remaja Check-in Ke Hotel Ngewe YourrBbyKitty - INDO18