: The success of short-video platforms like TikTok before its ban, and subsequently, platforms like Instagram Reels and YouTube Shorts, indicates the appetite for bite-sized content. These platforms have enabled users to create and share engaging videos, often leading to viral trends.
Projected market size : By 2025 the combined video‑book + OTT market is forecast to exceed (≈ ₹ 850 billion), with the education‑focused video‑book segment crossing US $2 billion .
: The year 2021 witnessed a boom in the Over-The-Top (OTT) sector, with platforms like Netflix, Amazon Prime Video, and Disney+ Hotstar expanding their libraries and investing in original content. This not only provided audiences with a plethora of viewing options but also opened up new avenues for content creators.