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: Identify and repeatedly reference the prospect's "hot buttons" or pain points. Conversational Copy : Use simple, personal language to build trust. Instant Value eben pagan marketing step by step pdf 26 free better
Before diving into tactical steps, Pagan emphasizes foundational mindsets: To help you get started with Eben Pagan's
Pagan categorizes channels to help you choose the right starting point: Conversational Copy : Use simple, personal language to
Be transparent about the "good, bad, and ugly" to build credibility.
After every win, ask: "Would you be open to a 5-minute call to discuss your results?" Record it. Transcribe it. Use it in Step 10.
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