The most significant shift in popular entertainment production is the primacy of pre-sold, transmedia IP. Studios no longer primarily greenlight original screenplays; they manage "worlds." As evidenced by the dominance of the Marvel Cinematic Universe (MCU), DC Extended Universe (DCEU), and Star Wars , the production unit is not the film but the multi-film/multi-series "phase."
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Smaller "mini-major" studios have carved out significant space by focusing on high-concept and auteur-driven films: : A critical darling with a 3% market share , known for Oscar winners like Everything Everywhere All At Once : Holding a 4% share, they are the force behind the The Hunger Games franchises. upcoming 2026 release schedule? upcoming 2026 release schedule