: Her 2023 branding leaned heavily into her persona as an "Anything Carb Lover," fitness enthusiast, and "Detroit-proud" personality, which helped her secure endorsements outside of adult media. Kendra Lust Facebook
: A significant professional project in 2023 included the development of her first life-size silicone doll , which she worked on for over a year before launching.
By 2023, Kendra Lust had solidified her transition from a top adult performer to a multifaceted entrepreneur, podcast host, and sports influencer. Her strategy centered on and leveraging mainstream platforms like Instagram and YouTube to build a lifestyle brand. 1. Career Evolution: From Screen to CEO
Lust is a vocal advocate for performer rights and creator ownership, often sharing insights on the industry's business side on podcasts.