Interview data suggest that many Haryanvi women view participation as a —leveraging the meme’s popularity to secure economic opportunities while navigating familial expectations. This mirrors Chakraborty’s (2020) findings on agency in Indian vlog culture.
| Theme | Key Authors & Works | Main Insights | |-------|--------------------|---------------| | | Dasgupta (2019), “Punjab, Haryana, and the Politics of Representation” | Highlights how regional dialects are employed to caricature gendered behavior. | | Sexuality and Digital Virality | Banerjee & Ghosh (2021), “Sexualized Content on TikTok: A Cross‑Cultural Analysis” | Shows that sexual memes often outrank other content due to algorithmic reward structures. | | Gendered Agency in Online Spaces | Chakraborty (2020), “Negotiating Consent in Indian Vlog Culture” | Demonstrates how creators claim agency even when navigating explicit expectations. | | Meme Theory & Cultural Transmission | Shifman (2014), “Memes in Digital Culture” | Provides a framework for analyzing the lifecycle of a meme—creation, remix, spread, and institutionalization. | | Platform Governance & Moderation | Gillespie (2018), “Custodians of the Internet” | Discusses the tension between community standards and the commercial incentives of provocative content. | haryanvigirldoggystylemmswmv