Netflix’s Street Food: Asia dedicated an entire episode to Bandung and Jakarta. Watching a bakso (meatball) seller float his cart through traffic, or a nasi goreng chef flip a wok over a flame, is pure entertainment. Indonesian food vloggers—such as Nikko Sarengat —have millions of followers who simply watch them eat jajanan pasar (market snacks) with extreme close-up audio (ASMR).

Indonesia is no longer just a market for global pop culture. It is becoming a producer. And it is only getting louder.