Look at who is posting the content. Verified accounts or established fan pages are much more likely to give you the real story behind the trend than random accounts spamming hashtags.
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Then
"Hey guys," the video-Nora said, her voice slightly tinny through the phone speakers. "So, you know I’ve been struggling with my styling. I bought this set from an unknown seller, and honestly, I didn't expect much. But look at this draping..." Look at who is posting the content