With the arrival of cheaper 4G data and affordable smartphones, TV lost its monopoly. YouTube, Instagram, and later TikTok became the primary source of . The big studios panicked, but the creators thrived. Suddenly, a teenager in Medan with a smartphone could reach a larger audience than a primetime TV network.
Today, Indonesian entertainment is a multi-billion-dollar industry, with a wide range of genres and formats. From music and dance to drama and comedy, Indonesian entertainment offers something for everyone. The country's entertainment industry is also becoming increasingly global, with Indonesian artists and productions gaining recognition and popularity worldwide. With the arrival of cheaper 4G data and
While long-form streaming accounts for 44.5% of total viewing time, short-form video on TikTok and YouTube Shorts is the fastest-growing sector. Indonesia: preferred genre on streaming 2024 - Statista Suddenly, a teenager in Medan with a smartphone