The defining moment of her professional story was her decision to drop out of university

From Lecture Halls to the Cowshed: The Career of @itsthatkiwigirl

She doesn't pretend to be a CEO. She doesn't pretend to be a movie star. She is a digital laborer who happens to be very, very good at her job. And in an economy that is increasingly skeptical of the rich and famous, the "hard working Kiwi girl" is exactly the archetype that brands and audiences are begging for.