These are not talk shows as the West knows them. They are surreal, high-energy, physical comedy gauntlets. Talents are forced to participate in "challenges" (dodging pufferfish, solving puzzles while being sprayed with water, or traveling on $10 for a week). The goal is monozuki (loathing/affection)—the audience falls in love with a celebrity not for their talent, but for their desperate, awkward struggle.