(Computer Animation Studios of Ontario), contributing to the development of the Canadian media landscape. creative mentoring work Kelly Payne - BBC Brand Marketing Exec - Digital Specialist
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Why? Because trust is the only currency left. Payne argues that overly polished video feels like an ad. Raw, slightly imperfect video feels like a conversation. In 2024, this strategy proved wildly successful, earning her a 40% higher engagement rate than the industry average for educational content. Because trust is the only currency left
—is no longer just about "going viral"; it is about the strategic intersection of and multi-platform brand ecosystem management . The Evolution of the "Kelly Payne" Archetype