Her marketing campaigns feature real women. Real scars. Real stretch marks. Real wrinkles. She isn't selling you a fantasy of "perfection." She is selling you the tools to love the skin you are actually in.

: Beauty standards are not universal. For instance, Korean standards emphasize a youthful "V-shape" face and "flawless" skin, while Southeast Asian markets are increasingly valuing diverse, "natural" beauty over traditionally favored fair skin. PubMed Central (PMC) (.gov) Psychological & Economic Consequences Navigating Beauty Standards on Social Media - PMC - NIH

: Research indicates that while social media can provide a platform for diversity, it also perpetuates unrealistic standards through filters and "idealized" imagery that can lead to body dissatisfaction. Authenticity and Self-Expression