: The Moz Academy continues to offer updated certifications in technical SEO and E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness), reflecting the latest search engine shifts. Top Tools and Metrics
On September 9, 2025 , Moz launched a unified API. This update combined all endpoints—including links, keyword metrics, and Brand Authority™ —into a single source with a simplified token for developers. moztool 2025
: Moz has introduced tools to monitor a brand's footprint in AI search/LLM responses : The Moz Academy continues to offer updated
Semrush remains king for paid search, and Ahrefs still has the largest link index. However, for organic SEO professionals focused on future-proofing against AI search , MozTool 2025 leads significantly. MozTool 2025 leads significantly.