The "exclusive" typically refers to the physical DVD release. This isn't a mass-market item found in every convenience store. It was likely a mail-order exclusive or a limited-run pressing through specific channels like Madonna's direct consumer club or specialty comic shops.
To provide a clear and organized overview, here are the key details regarding this release: yumi kazama ure004 exclusive
If you are searching for this item, beware of bootlegs. Here is how to identify the genuine : The "exclusive" typically refers to the physical DVD release