First seen on YouTube in 2008, the series features a hungry white cat that uses increasingly elaborate and humorous schemes to get its owner, Simon, to feed it. Popularity: The brand has over 21 million fans

If you are analyzing Simon's Cat for content strategy, note these key takeaways:

💡 : The brand’s "silent comedy" makes it universally accessible across all cultures and age groups.

Simon Yosh (@backpackingkitty) • Instagram photos and videos