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According to the text, human social behavior is driven by five fundamental motives:
The textbook adopts a for understanding social behavior. Rather than treating social psychology as a collection of isolated phenomena, it emphasizes how individual and collective goals shape perception, cognition, emotion, and action in interpersonal and group contexts. The 7th edition incorporates the latest empirical findings, contemporary methodological advances (e.g., computational social science, neuroimaging), and expanded coverage of diversity, culture, and digital interaction. social psychology goals in interaction 7th edition free link
Protecting against physical or psychological threats. According to the text, human social behavior is