Kiyosaki frequently uses the example of Ray Kroc (McDonald's). He explains that Kroc did not sell the world's best hamburger; he sold a that produced a consistent hamburger. The book argues that the biggest obstacle for new entrepreneurs is trying to reinvent the wheel. Network marketing provides the "McDonald's system" for distribution, allowing the individual to focus on networking rather than operations.
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Kiyosaki identifies several values beyond just making money, including:
: Hosts various summaries and full documents related to the book's core principles .