By early 2024, Cay had accumulated over 1.2 million followers across TikTok, Instagram, and YouTube. Brands came calling—but not the ones you might expect.
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Notably absent from her portfolio? Merch, Patreon, and live shopping. “I know what drains me,” she explains. “I’d rather make three things well than twenty things poorly.” By early 2024, Cay had accumulated over 1