| Traditional Pitch Mistake | Pitch Anything Fix | |---------------------------|--------------------| | Starting with background | Start with a hook | | Overloading with data | Use hot cognition first | | Defending low status | Establish prize frame | | Asking early | Build intrigue first | | Ending with “Let me know” | Use takeaway close |
Most presenters fail because they pitch to the wrong part of the listener's brain. The Brain's Three Layers | Traditional Pitch Mistake | Pitch Anything Fix
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Oren Klaff and Winning the Deal Oren Klaff