: She challenged traditional heroine roles early on by playing a psychopathic killer in Gupt (1997), becoming the first woman to win the Filmfare Award for Best Villain .

Furthermore, entertainment content became formulaic. The "hero" was allowed to be complex, angry, and flawed. The "heroine" had to be beautiful, forgiving, and eternally young. Streaming services, while offering volume, often recycled the same urban, English-speaking, emotionally sterile characters.