Modern lifestyle content is finally addressing the Indian household romance . It isn't the nuclear family ideal of the West. It is the story of three generations watching TV together, the subtle art of Vastu fights (where to place the bed), and the economics of sharing a single refrigerator.
To adopt an Indian lifestyle is to accept Jugaad —the art of finding a low-cost, creative, sometimes dubious solution to a problem. It is the art of saying "adjust karo " (adjust) when the air conditioner breaks in 45-degree heat. Modern lifestyle content is finally addressing the Indian