"Marketing Analytics: Strategic Models and Metrics" is a comprehensive guide to marketing analytics that provides readers with a deep understanding of the strategic models and metrics used to measure marketing effectiveness. The book is divided into three main parts:
While the full copyrighted text is primarily available for purchase at retailers like Amazon and Amazon India , Sorger provides significant open-access educational resources through his official site. "Marketing Analytics: Strategic Models and Metrics" is a
Utilizes Strategic Decision Models like the Quantitative Strategic Planning Matrix (QSPM) to select among various marketing initiatives. "Marketing Analytics: Strategic Models and Metrics" is a
