And yet, there is a fatigue—a quiet melancholy in the comments section where Pollyfans admit they can't keep up. "I've become a polyfan by necessity," one writes. "There's too much content. LSM won." In popular media, this is code for: the dream of deep, singular devotion has been replaced by a scrolling, lateral loyalty. The Pollyfan doesn't betray; she aggregates .

Want to dive deeper? Check out PLS Entertainment’s latest series, "Fancams for Feinberg," or the LSM podcast "Reading Capital in the Club."