| Time Horizon | Risk Level | % of Budget | Success Metric | | :--- | :--- | :--- | :--- | | 0-6 Months | Low (Incremental) | 50% | Efficiency gain | | 6-18 Months | Medium (Adjacent) | 30% | New revenue stream | | 18-36 Months | High (Transformational) | 20% | Market creation |
Explore Exploring Innovation * Product Flyer. Download PDF. Sample chapter. * Chapter Changes. Learn More. * Preface. Learn More. McGraw-Hill Education (UK) Exploring Innovation | PDF - Scribd david smith exploring innovationpdf
Smith draws a critical distinction between "digitization" (converting analog data to digital) and "digital transformation" (using digital tools to fundamentally change business models). | Time Horizon | Risk Level | %