Entender nuestra propia irracionalidad es el primer paso para tomar mejores decisiones. Dan Ariely no solo nos muestra nuestros fallos, sino que nos invita a diseñar sistemas (personales y sociales) que nos protejan de nuestros propios instintos. ¿Dónde encontrarlo?
: We are often happy to do things for free (social norms) but become less willing when paid a small amount (market norms), as the payment shifts the context of the favor.
In his groundbreaking book, Predictably Irrational (Spanish title: Predeciblemente irracional ), behavioral economist Dan Ariely challenges the traditional economic assumption that humans behave rationally. Through a series of fascinating experiments, Ariely demonstrates that our decision-making processes are often flawed, biased, and—most importantly—systematically predictable. Core Themes and Insights