The big video phenomenon has significantly influenced teen lifestyle and entertainment, with both positive and negative consequences:

: Include "micro-adventures" like staycations, forest bathing, and local community festivals. Feature streetwear that prioritizes oversized comfort and expressive individuality.

The influencer culture has also given rise to a new type of entertainment, one that is more raw and unfiltered. Teenagers are no longer satisfied with traditional forms of entertainment, such as movies and TV shows. They want to see real people, doing real things, and sharing their real experiences. This has led to the rise of vlogging, where individuals share their daily lives with their followers.

As Leo landed, , the group’s journalist and editor, was already cutting the highlights into 15-second clips for their social feed. "Viral in three, two, one..."